30 YEARS OF PROTEST SPORTSWEAR
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We are celebrating 30 years of creative ways to get there. Protest evolved from snow, to water, to the streets and sportswear. We are there for the sun lovers and snow seekers. For the dreamers and doers. For the core crew and the still-learners.
Protest was founded by a group of snowboarders from the Netherlands. That’s right: The Netherlands. One of the flattest places in the universe. Home to exactly five hills and fourteen waves. We counted the number of hills and waves and we said, “Forget about logic, forget about obstacles - let's do what we love."
It’s our mission to help everyone ride more, to help everyone to get there.
What a journey it has been so far. We’ve built a brand, created things you love, made good friends, had epic fun along the way, set some goals, reached some of them and still dreaming of other creative ways to get there: to prepare for the future and always stay positive.
With a mind full of memories, a team full of ideas and a belly full of butterflies we are always looking ahead, to get there.
Stay positive, age is just a number.
Over the years, we have launched numerous collections that represent our commitment to boardsports and to help everyone ride more, and we are proud of the impact we have made so far.
To celebrate this milestone, we are launching a campaign called 'My Protest Heritage', which aims to highlight the evolution of Protest Sportswear and the role that our brand has played in everyones lives. We believe that clothing is not only a form of self-expression but also a tool for activism, and we want to showcase the stories behind the protest clothes that we have created over the years.
Many of us have been wearing Protest Sportswear since the early days, and we know that there are countless stories and pictures out there waiting to be shared. Therefore, we invite you to participate in this campaign by sharing your pictures (or videos) in your favorite Protest outfits from the past, along with a caption describing what they represent and why they are meaningful to you. We would love to hear from you and feature your stories by tagging us (as a collaborator for a shared post) on social media and adding the hashtag #MyProtestHeritage!