Founded by a small group of snowboarders in Holland
That’s right: Holland. One of the flattest places in the universe. Home to exactly five hills and fourteen waves. That’s right: We counted the number of hills and waves and we said, “To hell with logic, to hell with obstacles – Let’s do what we love.” Since day one, we’ve been doing our part to make the world a better place for boarders – Both on the slopes and in the water. We do this by designing fashionable and functional sportswear at an affordable price.
By reminding the world that boarding is fun. And by helping people overcome whatever stands between them and their boards. A fresh perspective for all boarders. The beginners who aren’t quite sure if they’ve got what it takes. The masters who may have forgotten the pure joy of the ride. The cynics who have had millions of ads pushed down their throats. The workaholics with too many responsibilities and too little time. We remind riders of the reason they set foot on a board in the first place – to have fun! And we inspire non-boarders with our belief that everyone can have a great time on the slopes or on the waves. Our clothes are built to support core riders. But they are also aimed at people who simply want to have fun on a board and look good doing it. Our goal is to make our clothes accessible to as many boarders as possible.
We create fashionable and functional sportswear for boarders on all levels
For the core boarder and newcomer alike, our fully functional boardwear reflects the latest trends in styles and colors. We believe in keeping a strong focus on details: materials, zippers, applications, embroideries, stitchings, fabrics, textures, finishes, and washes. This is what gives our range a rich and exclusive look. Our two main collections are Spring/Summer and Fall/Winter. Each collection features a Mens and Womens line, as well as a Boys and Girls line.
Design is the fuel that keeps protest moving
The Summer collection features a full range of highly stylish swimwear along with a series of more technical boardshorts. In Spring and Fall, we deliver full lines of streetwear. In Winter, our heritage as a snowboard brand is on full display when we deliver our fully functional boardwear. Our design team includes sixteen designers with international backgrounds in sports and fashion. In addition, we have a global network that include international fashion gurus and innovative partners from the fashion and textile industry who enable us to work with state-of-the-art technology and the latest fashion trends.
Each season, we use input from Tokyo to New York to create the latest fashion-forward designs. Our designs include the use of new construction techniques and fabric technology developments Including highly waterproof and breathable fabrics. These innovations not only provide full functionality and protection, but also incorporate and add to the latest trends and styles around the world.