Men's streetwear fashion 2024

Botanical prints

A trend that is taking root in menswear is the botanical print. Detailed and dramatic plant studies create prints that emanate the time of the great discoveries in botany. These leafy hand drawn designs are framed in easy-going shapes like shorts and T-shirts. You’ll find these botanical prints on the PRTYPTON and PRTBAIL. Wear these two to the beach with the matching PRTADDO and PRTGLORY swim shorts for a co-ordinated look.

Mini prints

We’ve been inspired by the perfect summer, by pool parties with their colourful cocktails, inflatables and good times. This inspiration has led to the creation of the fun mini print on the PRTSCOT T-shirt (and the matching PRTGROMswim shorts), in which girls lie on beach towels getting a tan.

Stripes

Classic, combinable and effortlessly cool. The stripe is always on trend. We have stripes on T-shirts, shirts, tank tops and accessories. Stripes look great with solids as well as with print. This season, we’ve been experimenting, and we’ve created vertical and horizontal stripes. You’ll see this awesome vertical design on the PRTBATIDAS T-shirt.

Our PRTARTUR is a jacquard stripe, which means that the stripe is knitted into the fabric creating an extra dimension. We’ve created a range of T-shirts featuring the essential horizontal stripe design, including the PRTTHEBES T-shirt with a colourful printed stripe and the PRTCHEF and the PRTPLECO both featuring a yarn-dyed stripe. Easy to wear; add some stripes to your summer with Protest.

Graphic front prints

Summer is the time of year to wear print. So what kind of print should it be? This year choose the design that emanates the season of the sun, the graphic front print. This season graphic illustrations are in. You have so many to choose from! What about the linear designs on the PRTWELBYand the PRTLYNG T-shirts or the front print on the PRTSTAN T-shirt, which combines two of our favourite things, palm trees and mountains.

New fits and qualities

Fits and fabric qualities are also always evolving. A good cotton T-shirt sounds simple but it’s not quite as straightforward as it looks. The quality of the fabric makes a big difference to how the T-shirt falls. The cut influences the fit. The length is also important. These are aspects that we are always working on, in a quest to create the perfect T-shirt.

This season sees new qualities, a heavier 220g cotton as well as more structured fabrics. We have improved the fit, lengthened the T-shirts and made them slightly looser. Our PRTMATTEO is made from a heavy quality cotton and has a loose fit. In a lightweight cotton, there’s our PRTRIMBLE normal fit T-shirt.

Loungewear

This year is seeing a revolution in loungewear – clothing made to relax in. The fabric is soft, the fits are loose and relaxed. In our NXG series, we’ve got some fantastic hoodies made from quality heavy weight cotton. See our CLASSIC LOGO HOODIE with a comfy kangaroo pocket. Then we have some longsleeve T-shirts like the PRTVITO. To accompany these great hoodies and longsleeve T-shirts, we have the PRTMORNEY and the PRTWHALLY jogging shorts made from comfortable heavy weight cotton. Clothes made for relaxing after the ride.

Aztec

The vibes of the bustling Oriental Bazaar are the ultimate inspiration for this collection, where prints with a statement, including the Aztec print, steal the show. With triangles, checks, and zigzag lines, this print sets a style that pays tribute to the ancient Mesoamerican civilization.

Terry towel

This summer, the wonderfully soft terry cloth fabric adds a touch of comfort to the collection. From shirts and trousers to hats and other accessories, this collection embraces the softness and fine texture of terry. Get ready for a summer full of comfort and style with this versatile and trendy addition to your wardrobe!

Conclusion

So that was the rundown of the men’s streetwear trends for 2024. We’ve covered graphic prints and botanical prints as well as stripes, new fits and loungewear. Here at Protest, we want to help you to get there by creating clothing that can take you from the beach to the street without an outfit change. With Protest, you’ll be ready for anything so that all you have to think about is how you are going to prepare to get there.